AI Shelf Index · 2026 holiday shopping season
Tokidoki AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#26
Toys · US
Shelf-share
0.5%
of US answers
Sentiment
70%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Tokidoki
0.5%
The shoppers Tokidoki wins
The same answers, sliced by the shopper the question implies — where Tokidoki ranks best.
Where Tokidoki wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#56
0.2%
Research
#33
0.5%
Comparison
#19
0.9%
Validation
#33
0.6%
Purchase
#71
0.2%
Where the engines differ
What AI says about Tokidoki
Observed from the answers themselves — not a score.
Sentiment
70% positive · no negative mentions
Price framing
framed budget
75% budget, 25% mid
“Tokidoki The Vibe:** Colorful, Japanese-inspired tattoo/pop art aesthetics, famously anchored by the _Unicorno_ blind box series.”
Google AI Mode
“Drop & Discount Strategy:** Frequently runs seasonal promotions, bundle sales, and outlet clear-outs on the Tokidoki Store , making it a prime candidate for holiday stacking and Black Friday markdowns.”
Google AI Mode
“Tokidoki Unicorno minis — colorful shelf pieces with a long-running collector base.”
ChatGPT
“If you want to narrow this down, tell me: Which specific brands or series** are you eyeing (e.g., Pop Mart, Sonny Angel, Medicom, Tokidoki)?”
Google AI Mode
Products AI names
The specific Tokidoki items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tokidoki.
How to read this
Bar is how often that brand is recommended in the same answer as Tokidoki, relative to the rest.
Tokidoki on other shelves
Slingso Managed Outcomes
How would Tokidoki grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tokidoki.