AI Shelf Index · 2026 holiday shopping season
Pokémon AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#21
Toys · US
Shelf-share
0.6%
of US answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Pokémon
0.6%
The shoppers Pokémon wins
The same answers, sliced by the shopper the question implies — where Pokémon ranks best.
Where Pokémon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#44
0.3%
Research
#18
1.2%
Comparison
#35
0.4%
Validation
—
not surfaced
Purchase
#59
0.2%
Where the engines differ
What AI says about Pokémon
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed mid
27% budget, 45% mid, 27% premium
“Ages 9–12 (Tweens) Disney Lorcana or Pokémon Trading Card Game Mini Tins/Trainer Boxes** — Trading card games are an absolute currency among this age group right now, whether they play the game or just collect the art...”
Google AI Mode
“Current 2026 lists point strongly toward Pokémon, LEGO, Bluey, KPop Demon Hunters, squishies/collectibles, creative building, screen-free audio, and STEM/problem-solving toys.”
ChatGPT
“Ages 7–10: this is the sweet spot for LEGO, Pokémon and "I can build/make this" The new LEGO Pokémon SMART Play sets are particularly interesting for 2026 because they combine building with interactive play.”
ChatGPT
“For children who aren't Pokémon fans, Kanoodle is an excellent age-appropriate alternative: it's a portable 3-D brain puzzle with 500 challenges and is currently around $20.”
ChatGPT
Products AI names
The specific Pokémon items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pokémon.
How to read this
Bar is how often that brand is recommended in the same answer as Pokémon, relative to the rest.
Pokémon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pokémon.