AI Shelf Index · 2026 holiday shopping season
Labubu AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#57
Toys · UK
Shelf-share
0.3%
of UK answers
Sentiment
38%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Labubu
0.3%
The shoppers Labubu wins
The same answers, sliced by the shopper the question implies — where Labubu ranks best.
Where Labubu wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#7
2.3%
Purchase
#69
0.1%
Where the engines differ
What AI says about Labubu
Observed from the answers themselves — not a score.
Sentiment
38% positive · 13% negative
Price framing
framed mid
100% mid
“Reddit · r/shoppingaddiction How Blind Boxes Fit a UK Collector's Shelf & Budget Authenticity Matters** : Counterfeits (especially of Pop Mart and Labubu) are rampant on Amazon, AliExpress, and random TikTok shops.”
Google AI Mode
“Flops:** Right now, plush blind boxes (like Baby Three and Labubu macaron series) and emotional/edgy vinyl aesthetics (Skullpanda, Hirono) dominate collector shelves and retain trade value far better than generic or u...”
Google AI Mode
Products AI names
The specific Labubu items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Labubu.
How to read this
Bar is how often that brand is recommended in the same answer as Labubu, relative to the rest.
Labubu on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Labubu.