AI Shelf Index · 2026 holiday shopping season
Labubu AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#30
Toys · CA
Shelf-share
0.4%
of CA answers
Sentiment
82%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Labubu
0.4%
The shoppers Labubu wins
The same answers, sliced by the shopper the question implies — where Labubu ranks best.
Where Labubu wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#98
0.0%
Research
#23
0.6%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#16
1.2%
Where the engines differ
What AI says about Labubu
Observed from the answers themselves — not a score.
Sentiment
82% positive · no negative mentions
Price framing
framed mid
100% mid
“The Labubu/Pop Mart boom helped push mystery collectibles into the mainstream, and retailers have expanded their offerings.”
ChatGPT
“Pop Mart / Labubu-style blind-box collectibles 3.”
ChatGPT
“[POP MART CRYBABY Wild but Cutie]() $26.99 - Labubu / THE MONSTERS — definitely still a major collectible category, but this is where I'd be most careful about resale prices.”
ChatGPT
“| | 7 | Labubu / THE MONSTERS collectibles | 7–12 | ~$20–50+ | Collectible blind-box/plush culture is still very strong in 2026.”
ChatGPT
Products AI names
The specific Labubu items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Labubu.
How to read this
Bar is how often that brand is recommended in the same answer as Labubu, relative to the rest.
Labubu on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Labubu.