Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Felix AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#26

Pet Supplies · UK

#24 #26

Shelf-share

0.8%

of UK answers

0.8% 0.8%

Sentiment

33%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

Felix

0.8%

The shoppers Felix wins

The same answers, sliced by the shopper the question implies — where Felix ranks best.

The New Shopper

The Apartment Cat Parent

#12

Where Felix wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#22

1.1%

Research

#72

0.0%

Comparison

#22

1.1%

Validation

#40

0.3%

Purchase

#16

2.0%

Where the engines differ

ChatGPT

1.4%

Google AI Mode

0.4%

What AI says about Felix

Observed from the answers themselves — not a score.

Sentiment

33% positive · 33% negative

Price framing

framed budget

89% budget, 11% mid

“Good everyday value if your cat likes Felix.”
ChatGPT

“(Pet Shop) - Felix Doubly Delicious – 120 x 85g Around £32.72 on offer.”
ChatGPT

“Supermarkets such as Tesco often have multibuys/Clubcard pricing on Felix, Whiskas and Purina.”
ChatGPT

“Supermarket Wet Food (e.g., Whiskas, Felix, or supermarket own-brand): Cost: Low.”
Google AI Mode

Products AI names

The specific Felix items the engines put in front of UK shoppers.

As Good As It Looks 0.3%
40×85g wet food 0.1%
As Good As It Looks – 40 x 85g pouches 0.1%
Original mixed selection wet food multipack 0.1%
Original wet cat food 0.1%
Wet food pouches 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Felix.

How to read this

Bar is how often that brand is recommended in the same answer as Felix, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Felix.