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AI Shelf Index · 2026 holiday shopping season

Untamed AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#12

Pet Supplies · UK

#11 #12

Shelf-share

1.5%

of UK answers

2.1% 1.5%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

Untamed

1.5%

The shoppers Untamed wins

The same answers, sliced by the shopper the question implies — where Untamed ranks best.

The New Shopper

The Apartment Cat Parent

#11

Where Untamed wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

1.1%

Research

—

not surfaced

Comparison

#14

2.1%

Validation

3.3%

Purchase

#108

0.1%

Where the engines differ

ChatGPT

1.7%

Google AI Mode

1.0%

What AI says about Untamed

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

40% mid, 60% premium

“High-Meat / \"Human Grade\" Wet Foods (The Premium Tier) Untamed:** Frequently recommended for high meat content (usually around 60%+ whole meat) with no grain or unnecessary fillers.”
Google AI Mode

“If you mean “what cat food do UK Reddit users recommend?”, the names that come up most often are: - Untamed — probably the most frequently mentioned premium option.”
ChatGPT

“🐱 Reddit favourites in the UK - Untamed — frequently recommended for good-quality wet food; generally a premium option.”
ChatGPT

“Untamed — probably the interesting middle ground Untamed is quite different from KatKin: it's principally wet food in tins, rather than frozen fresh food.”
ChatGPT

Products AI names

The specific Untamed items the engines put in front of UK shoppers.

Chicken Selection Box 0.2%
Cat Food 0.1%
High-meat wet food subscription 0.1%
Wet food subscription 0.1%
Wet food tins subscription 0.1%
wet food 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Untamed.

How to read this

Bar is how often that brand is recommended in the same answer as Untamed, relative to the rest.

Untamed on other shelves

🇺🇸 US Pet Supplies · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Untamed.