AI Shelf Index · 2026 holiday shopping season
Kaizen AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#64
Supplements · CA
Shelf-share
0.2%
of CA answers
Sentiment
20%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Kaizen
0.2%
The shoppers Kaizen wins
The same answers, sliced by the shopper the question implies — where Kaizen ranks best.
Where Kaizen wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#25
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Kaizen
Observed from the answers themselves — not a score.
Sentiment
20% positive · no negative mentions
Price framing
framed mid
100% mid
“a Canadian brand like Reflex, Kaizen, or Canadian Protein) are you looking at?”
Google AI Mode
“Kaizen Whey Isolate: $101.99/840 g at Well.ca → roughly $3.64 per 30 g serving.”
ChatGPT
“(Well.ca) - Optimum Nutrition Gold Standard: current Canadian pricing varies substantially; a recent Canadian price comparison had ~$1.52/serving for the 5-lb tub.”
ChatGPT
Products AI names
The specific Kaizen items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Kaizen.
How to read this
Bar is how often that brand is recommended in the same answer as Kaizen, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kaizen.