AI Shelf Index · 2026 holiday shopping season

Canadian Protein AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#1

Supplements · CA

#1 #1

Shelf-share

9.1%

of CA answers

8.3% 9.1%

Sentiment

85%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Canadian Protein
9.1%
2 Jamieson
7.5%
3 Allmax Nutrition
4.2%
4 Webber Naturals
3.6%
5 Organika
3.5%
6 CanPrev
3.1%

The shoppers Canadian Protein wins

The same answers, sliced by the shopper the question implies — where Canadian Protein ranks best.

Where Canadian Protein wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#1

11.7%

Research

#7

3.4%

Comparison

#1

9.4%

Validation

#1

10.1%

Purchase

#1

8.6%

Where the engines differ

ChatGPT
7.1%
Google AI Mode
10.1%

What AI says about Canadian Protein

Observed from the answers themselves — not a score.

Sentiment

85% positive · no negative mentions

Price framing

framed budget

74% budget, 20% mid, 6% premium

“Reddit · r/BuyCanadian +1 Fitness & Protein Brands Canadian Protein** – Widely considered a top pick on Reddit for its balance of cost, bulk options, and third-party batch testing.”

Google AI Mode

“Canadian Protein itself describes its isolate as 90–97% purity, while ALLMAX lists Isoflex at 27 g protein from a 30-g serving.”

ChatGPT

“(Canadian Protein) So I'd compare products by $/25 g protein, not just "$/scoop." That's the fairest comparison because scoop sizes differ.”

ChatGPT

“If you want, I can also do a Canada-specific top 10 comparison (Costco, Walmart, Amazon.ca, Canadian Protein, Allmax, PVL, Diesel, ON, Dymatize, MyProtein) and calculate the exact $/25 g protein, including current sal...”

ChatGPT

Products AI names

The specific Canadian Protein items the engines put in front of CA shoppers.

  • Whey Isolate 1.3%
  • Creatine Monohydrate 0.8%
  • Whey Protein Isolate 0.7%
  • 100% Whey Protein Isolate 0.6%
  • Whey Concentrate 0.4%
  • Grass-Fed New Zealand Whey 0.4%
  • Premium Whey Isolate 0.3%
  • Whey Protein Concentrate 0.3%

Shelved alongside

Brands the engines recommend in the same answers as Canadian Protein.

How to read this

Bar is how often that brand is recommended in the same answer as Canadian Protein, relative to the rest.

Slingso Managed Outcomes

How would Canadian Protein grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Canadian Protein.