AI Shelf Index · 2026 holiday shopping season
Myprotein AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#13
Supplements · CA
Shelf-share
1.7%
of CA answers
Sentiment
74%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Myprotein
1.7%
The shoppers Myprotein wins
The same answers, sliced by the shopper the question implies — where Myprotein ranks best.
Where Myprotein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.8%
Research
#38
0.2%
Comparison
#58
0.1%
Validation
#44
0.3%
Purchase
#2
7.7%
Where the engines differ
What AI says about Myprotein
Observed from the answers themselves — not a score.
Sentiment
74% positive · no negative mentions
Price framing
framed budget
83% budget, 8% mid, 8% premium
“brand; usually pricier in Canada [Gold Standard Whey Isolate]() | \*Myprotein's displayed price is promotional and isn't directly comparable without the package size, so I wouldn't use that number alone to judge value.”
ChatGPT
“(Myprotein CA) What I'd look at first ALLMAX Isoflex is particularly interesting for your situation.”
ChatGPT
“If you want, I can also do a Canada-specific top 10 comparison (Costco, Walmart, Amazon.ca, Canadian Protein, Allmax, PVL, Diesel, ON, Dymatize, MyProtein) and calculate the exact $/25 g protein, including current sal...”
ChatGPT
“If you’re shopping in Canada, there are already Black Friday supplement deals available: - Myprotein Canada: protein deals, including Impact Whey from $17.49 CAD and discounts on isolates.”
ChatGPT
Products AI names
The specific Myprotein items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Myprotein.
How to read this
Bar is how often that brand is recommended in the same answer as Myprotein, relative to the rest.
Myprotein on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Myprotein.