AI Shelf Index · 2026 holiday shopping season
Ghost AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#69
Supplements · CA
Shelf-share
0.1%
of CA answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Ghost
0.1%
The shoppers Ghost wins
The same answers, sliced by the shopper the question implies — where Ghost ranks best.
Where Ghost wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#52
0.1%
Validation
#55
0.1%
Purchase
#36
0.2%
Where the engines differ
What AI says about Ghost
Observed from the answers themselves — not a score.
Sentiment
0% positive · 22% negative
Price framing
framed premium
100% premium
“When comparing Canadian brands versus big American brands (like Optimum Nutrition, Ghost, or Transparent Labs) on a price-per-serving basis for **Whey Concentrate vs.”
Google AI Mode
“_American Brands:_ Heavily marketed US pre-workouts (e.g., Ghost, Transparent Labs) command a premium ($1.50–$2.00+ per serving) plus high shipping barriers.”
Google AI Mode
“| | Pre-Workout | Mammoth Pump, Mutant Madness, PVL Domin8 | Ghost Legend, C4, Transparent Labs | US brands charge higher shipping/conversion; Canadian alternatives feature competitive clinical dosages.”
Google AI Mode
“For pre-workout, compare Canadian options with US brands such as Ryse, Ghost and C4.”
ChatGPT
Products AI names
The specific Ghost items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ghost.
How to read this
Bar is how often that brand is recommended in the same answer as Ghost, relative to the rest.
Ghost on other shelves
Slingso Managed Outcomes
How would Ghost grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ghost.