AI Shelf Index · 2026 holiday shopping season
Kirkland Signature AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#114
Supplements · CA
Shelf-share
0.0%
of CA answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Kirkland Signature
0.0%
The shoppers Kirkland Signature wins
The same answers, sliced by the shopper the question implies — where Kirkland Signature ranks best.
Where Kirkland Signature wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#71
0.0%
Research
—
not surfaced
Comparison
#46
0.2%
Validation
#24
1.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Kirkland Signature
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
100% budget
“Bulk options or warehouse club staples (like Costco Canada's Kirkland Signature or Leanfit) often win the pure cost-per-gram battle, dropping down closer to $1.25 - $1.50 per serving depending on container size.”
Google AI Mode
“Omega-3 (Fish Oil) : High-EPA/DHA brands like Nordic Naturals or Kirkland Signature (Costco) for value.”
Google AI Mode
“Look for standard brands widely stocked in Canada like Nature Made , Kirkland Signature (if you grab it at Costco), Webber Naturals , or Jamieson (ubiquitous in Canadian pharmacies).”
Google AI Mode
“| | Kirkland Signature | Value-size vitamins and minerals | Worth considering for cost per dose, although availability depends on the store.”
ChatGPT
Products AI names
The specific Kirkland Signature items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Kirkland Signature.
Nature's Bounty
How to read this
Bar is how often that brand is recommended in the same answer as Kirkland Signature, relative to the rest.
Kirkland Signature on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kirkland Signature.