AI Shelf Index · 2026 holiday shopping season

Dymatize AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#28

Supplements · CA

#23 #28

Shelf-share

0.5%

of CA answers

0.7% 0.5%

Sentiment

20%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Canadian Protein
9.1%
2 Jamieson
7.5%
3 Allmax Nutrition
4.2%
4 Webber Naturals
3.6%
5 Organika
3.5%
6 CanPrev
3.1%
⋯
28 Dymatize
0.5%

The shoppers Dymatize wins

The same answers, sliced by the shopper the question implies — where Dymatize ranks best.

Where Dymatize wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#35

0.4%

Research

#43

0.1%

Comparison

#24

0.9%

Validation

#63

0.0%

Purchase

#13

1.3%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
0.6%

What AI says about Dymatize

Observed from the answers themselves — not a score.

Sentiment

20% positive · 16% negative

Price framing

framed premium

25% mid, 75% premium

“If you want, I can also do a Canada-specific top 10 comparison (Costco, Walmart, Amazon.ca, Canadian Protein, Allmax, PVL, Diesel, ON, Dymatize, MyProtein) and calculate the exact $/25 g protein, including current sal...”

ChatGPT

“benchmark | | Dymatize ISO100 | Isolate/hydrolyzed | $74.98 | Premium U.S.”

ChatGPT

“Whey Isolate:** Canadian brands like _Perfect Sports Diesel_ or _ALLMAX Isoflex_ are top-tier and frequently compete heavily on cost with _Optimum Nutrition (ON)_ or _Dymatize_ once US shipping/exchange is calculated.”

Google AI Mode

“Comparing Canadian supplement brands to heavy-hitting American labels (like Optimum Nutrition, Dymatize, or Transparent Labs) comes down to a mix of exchange rates, import logistics, and specific regional sales.”

Google AI Mode

Products AI names

The specific Dymatize items the engines put in front of CA shoppers.

  • ISO100 0.6%
  • Whey Isolate 0.1%
  • ISO100 Isolate 0.0%
  • Whey Protein Isolate 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Dymatize.

How to read this

Bar is how often that brand is recommended in the same answer as Dymatize, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dymatize.