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AI Shelf Index · 2026 holiday shopping season

Optimum Nutrition AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#8

Supplements · CA

#9 #8

Shelf-share

2.4%

of CA answers

2.1% 2.4%

Sentiment

23%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Canadian Protein
9.1%
2 Jamieson
7.5%
3 Allmax Nutrition
4.2%
4 Webber Naturals
3.6%
5 Organika
3.5%
6 CanPrev
3.1%
⋯
8 Optimum Nutrition
2.4%

The shoppers Optimum Nutrition wins

The same answers, sliced by the shopper the question implies — where Optimum Nutrition ranks best.

The Gym Starter
#3
The New Shopper
#11
The Healthy Ager
#15

Where Optimum Nutrition wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

3.8%

Research

#9

1.6%

Comparison

#7

4.1%

Validation

#18

1.2%

Purchase

#7

3.0%

Where the engines differ

ChatGPT
2.3%
Google AI Mode
3.2%

What AI says about Optimum Nutrition

Observed from the answers themselves — not a score.

Sentiment

23% positive · 5% negative

Price framing

framed premium

5% budget, 43% mid, 52% premium

“Optimum Nutrition) I can help you calculate a precise daily macro target or evaluate which powder gives you the best local value.”

Google AI Mode

“Optimum Nutrition, Transparent Labs, Thorne, etc.”

ChatGPT

“When comparing Canadian brands versus big American brands (like Optimum Nutrition, Ghost, or Transparent Labs) on a price-per-serving basis for **Whey Concentrate vs.”

Google AI Mode

“Financial Post +1 Big American Brands (e.g., Optimum Nutrition Gold Standard):** Widely available in Canada through supplement giants or Costco.”

Google AI Mode

Products AI names

The specific Optimum Nutrition items the engines put in front of CA shoppers.

  • Gold Standard 2.0%
  • Creatine Powder 0.4%
  • Gold Standard Whey Protein 0.2%
  • Micronized Creatine Monohydrate 0.1%
  • Micronized Monohydrate 0.1%
  • Whey Isolate 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Optimum Nutrition.

Canadian Protein

Allmax Nutrition

Dymatize

PVL

Transparent Labs

LeanFit

Revolution Nutrition

Myprotein

How to read this

Bar is how often that brand is recommended in the same answer as Optimum Nutrition, relative to the rest.

Optimum Nutrition on other shelves

🇺🇸 US Supplements · #1 🇬🇧 UK Supplements · #6 🇦🇺 AU Supplements · #10 All markets →

Slingso Managed Outcomes

How would Optimum Nutrition grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Optimum Nutrition.