AI Shelf Index · 2026 holiday shopping season
Transparent Labs AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#33
Supplements · CA
Shelf-share
0.4%
of CA answers
Sentiment
18%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Transparent Labs
0.4%
The shoppers Transparent Labs wins
The same answers, sliced by the shopper the question implies — where Transparent Labs ranks best.
Where Transparent Labs wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.3%
Research
#17
0.7%
Comparison
#40
0.3%
Validation
#71
0.0%
Purchase
#18
1.0%
Where the engines differ
What AI says about Transparent Labs
Observed from the answers themselves — not a score.
Sentiment
18% positive · 12% negative
Price framing
framed premium
11% mid, 89% premium
“Optimum Nutrition, Transparent Labs, Thorne, etc.”
ChatGPT
“When comparing Canadian brands versus big American brands (like Optimum Nutrition, Ghost, or Transparent Labs) on a price-per-serving basis for **Whey Concentrate vs.”
Google AI Mode
“giants (like Optimum Nutrition or Transparent Labs), consistency with your whole-food protein sources (chicken, beef, eggs, tofu, Greek yogurt) will do 8 0 %of the heavy lifting.”
Google AI Mode
“Comparing Canadian supplement brands to heavy-hitting American labels (like Optimum Nutrition, Dymatize, or Transparent Labs) comes down to a mix of exchange rates, import logistics, and specific regional sales.”
Google AI Mode
Products AI names
The specific Transparent Labs items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Transparent Labs.
How to read this
Bar is how often that brand is recommended in the same answer as Transparent Labs, relative to the rest.
Transparent Labs on other shelves
Slingso Managed Outcomes
How would Transparent Labs grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Transparent Labs.