AI Shelf Index · 2026 holiday shopping season
Jura AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#42
Kitchen · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Jura
0.3%
The shoppers Jura wins
The same answers, sliced by the shopper the question implies — where Jura ranks best.
Where Jura wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#41
0.2%
Comparison
#28
0.4%
Validation
#18
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about Jura
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“If you’re buying in Australia right now, I’d narrow the field to Breville and De’Longhi, with Jura worth considering if you want premium fully automatic convenience.”
ChatGPT
“$2,000+: consider premium automatics like JURA E8 or prosumer espresso setups.”
ChatGPT
Products AI names
The specific Jura items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jura.
How to read this
Bar is how often that brand is recommended in the same answer as Jura, relative to the rest.
Jura on other shelves
Slingso Managed Outcomes
How would Jura grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jura.