AI Shelf Index · 2026 holiday shopping season
Jura AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#45
Kitchen · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
Jura
0.2%
The shoppers Jura wins
The same answers, sliced by the shopper the question implies — where Jura ranks best.
Where Jura wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#13
1.0%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#48
0.2%
Where the engines differ
What AI says about Jura
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Best if your priority is convenience: JURA Z10 Best for: effortless entertaining.”
ChatGPT
“JURA Z10 — if convenience matters more than the hands-on experience.”
ChatGPT
“The JURA Z10 Gen 2 is the luxury option I'd consider if you specifically want zero fuss and don't mind spending considerably more.”
ChatGPT
“(EspressoVerdict) But at roughly 3–4× the price of the Breville, I wouldn't interpret the price difference as 3–4× better espresso.”
ChatGPT
Products AI names
The specific Jura items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jura.
How to read this
Bar is how often that brand is recommended in the same answer as Jura, relative to the rest.
Jura on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jura.