AI Shelf Index · 2026 holiday shopping season
Sunbeam AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#9
Kitchen · AU
Shelf-share
1.9%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Sunbeam
1.9%
The shoppers Sunbeam wins
The same answers, sliced by the shopper the question implies — where Sunbeam ranks best.
Where Sunbeam wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
1.9%
Research
#13
1.6%
Comparison
#4
7.4%
Validation
#10
1.6%
Purchase
#11
1.6%
Where the engines differ
What AI says about Sunbeam
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed budget
64% budget, 36% mid
“Alternative Runner-Up: Sunbeam Mini Barista** (Often sits around $300–$450).”
Google AI Mode
“A basic Braun or Sunbeam stick blender with a whisk attachment (usually $40–$70) will outlast a fancy multi-tool unit.”
Google AI Mode
“Wait for Black Friday if you can: Sunbeam Alinea or a Philips/Ninja model at a big discount 3.”
ChatGPT
“Sunbeam Alinea Pro 6L — around $99 for a simpler single-basket option.”
ChatGPT
Products AI names
The specific Sunbeam items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sunbeam.
How to read this
Bar is how often that brand is recommended in the same answer as Sunbeam, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sunbeam.