AI Shelf Index · 2026 holiday shopping season
OutIn AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#26
Kitchen · AU
Shelf-share
0.5%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers OutIn wins
The same answers, sliced by the shopper the question implies — where OutIn ranks best.
Where OutIn wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#32
0.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about OutIn
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“Van coffee: [Outin Nano Portable Espresso Maker]() $219.00 — much more practical than hauling a domestic machine around.”
ChatGPT
“If you want something electrically heated, the Outin Nano is another interesting compact option.”
ChatGPT
“If you crave a heavy crema and true espresso pressure (18 bars) without electrical draw, the hand-powered Wacaco Minipresso GR2 or Outin Nano (which heats its own water via a rechargeable battery) are bulletproof road...”
Google AI Mode
Products AI names
The specific OutIn items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as OutIn.
How to read this
Bar is how often that brand is recommended in the same answer as OutIn, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with OutIn.