AI Shelf Index · 2026 holiday shopping season
Intersand AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#22
Pet Supplies · UK
Shelf-share
1.0%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Intersand
1.0%
The shoppers Intersand wins
The same answers, sliced by the shopper the question implies — where Intersand ranks best.
Where Intersand wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
1.4%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#67
0.1%
Purchase
#19
1.8%
Where the engines differ
What AI says about Intersand
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Best for odour control: Intersand Odourlock — currently £9.90 at Ocado.”
ChatGPT
“You can check pricing via the Amazon.co.uk Intersand OdourLock Listing .”
Google AI Mode
“Intersand OdourLock Best current offer found £16 for 12kg £1.33/kg at Ocado, reduced from £20; offer listed until 3 November 2026, subject to availability.”
ChatGPT
“Top Pick (Clay): Intersand OdourLock (Unscented) .”
Google AI Mode
Products AI names
The specific Intersand items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Intersand.
How to read this
Bar is how often that brand is recommended in the same answer as Intersand, relative to the rest.
Intersand on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Intersand.