AI Shelf Index · 2026 holiday shopping season
Ever Clean AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#14
Pet Supplies · UK
Shelf-share
1.3%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Ever Clean
1.3%
The shoppers Ever Clean wins
The same answers, sliced by the shopper the question implies — where Ever Clean ranks best.
Where Ever Clean wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
3.1%
Research
—
not surfaced
Comparison
#39
0.5%
Validation
#34
0.4%
Purchase
#23
1.2%
Where the engines differ
What AI says about Ever Clean
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Ever Clean Extra Strong Unscented if your main goal is “I don’t want visitors to know I have a litter tray.” (Ploof) 2.”
ChatGPT
“Premium option: Ever Clean Multiple Cat — currently £16.79.”
ChatGPT
“My top picks [Ever Clean Fast Acting Odour Control Clumping Cat Litter]() £20.79 **1.”
ChatGPT
“Ever Clean Fast Acting Odour Control — best for a small flat This would be my first choice if odour is the #1 problem**.”
ChatGPT
Products AI names
The specific Ever Clean items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ever Clean.
How to read this
Bar is how often that brand is recommended in the same answer as Ever Clean, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ever Clean.