AI Shelf Index · 2026 holiday shopping season
Catit AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#40
Pet Supplies · UK
Shelf-share
0.4%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Catit
0.4%
The shoppers Catit wins
The same answers, sliced by the shopper the question implies — where Catit ranks best.
Where Catit wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#42
0.3%
Research
#30
0.6%
Comparison
#74
0.0%
Validation
#39
0.3%
Purchase
#50
0.5%
Where the engines differ
What AI says about Catit
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed premium
25% budget, 25% mid, 50% premium
“Catit Go Natural Clumping Pea Husk: a more premium option with strong review volume; current result is £27.29.”
ChatGPT
“Switch to high-grade Tofu litter (like _Pettex_ or _Catit GoNatural_ ) or non-tracking wood/paper pellets (like _Okocat_ ).”
Google AI Mode
“* _Switch to Tofu or Wood/Paper Pellet Litter:_ Cat’s Best (eco wood pellet) or tofu-based litters (like Catit or Pettex) trap odours significantly better than cheap clay.”
Google AI Mode
“Catit Go Natural pea-husk litter £49.99 for 3 × 14L About £1.19/L at the listed retailer.”
ChatGPT
Products AI names
The specific Catit items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Catit.
How to read this
Bar is how often that brand is recommended in the same answer as Catit, relative to the rest.
Catit on other shelves
Slingso Managed Outcomes
How would Catit grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Catit.