AI Shelf Index · 2026 holiday shopping season
Catsan AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#46
Pet Supplies · UK
Shelf-share
0.3%
of UK answers
Sentiment
77%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Catsan
0.3%
The shoppers Catsan wins
The same answers, sliced by the shopper the question implies — where Catsan ranks best.
Where Catsan wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
2.0%
Research
#42
0.3%
Comparison
#76
0.0%
Validation
#64
0.1%
Purchase
#40
0.7%
Where the engines differ
What AI says about Catsan
Observed from the answers themselves — not a score.
Sentiment
77% positive · 8% negative
Price framing
framed budget
57% budget, 29% mid, 14% premium
“Catsan Hygiene: good for absorbency/odour control, but it's non-clumping, so I wouldn't automatically choose it over a good clumping litter for a small flat.”
ChatGPT
“For context, Tesco currently has Catsan Hygiene 20L at £14.95, with an Any 4 for 3 promotion through 13 October.”
ChatGPT
“Catsan Hygiene Non-Clumping (The Classic Choice) Why it works: If you prefer non-clumping mineral/chalk granules, these microporous pieces act like a sponge to lock away liquid.”
Google AI Mode
“Good middle ground: Catsan Ultra Clumping — currently £7.50.”
ChatGPT
Products AI names
The specific Catsan items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Catsan.
How to read this
Bar is how often that brand is recommended in the same answer as Catsan, relative to the rest.
Slingso Managed Outcomes
How would Catsan grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Catsan.