AI Shelf Index · 2026 holiday shopping season
INC Sports AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#60
Supplements · AU
Shelf-share
0.2%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
INC Sports
0.2%
The shoppers INC Sports wins
The same answers, sliced by the shopper the question implies — where INC Sports ranks best.
Where INC Sports wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.4%
Research
—
not surfaced
Comparison
#62
0.1%
Validation
#32
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about INC Sports
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed budget
100% budget
Products AI names
The specific INC Sports items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as INC Sports.
How to read this
Bar is how often that brand is recommended in the same answer as INC Sports, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with INC Sports.