AI Shelf Index · 2026 holiday shopping season
Ghost AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
Outside top 40
was #25 · Supplements · AU
Shelf-share
—
last measured 0.1%
Sentiment
100%
positive when AI last named it
Ghost is outside the top 40 we publish for AU supplements this reading. It is still sold, and AI may still name it below that band.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
What AI said about Ghost
From the last reading that named Ghost on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“Reddit One other thing: avoid getting sucked into “strongest pre-workout in Australia” recommendations.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as Ghost.
Bulk Nutrients
Nexus
Optimum Nutrition
Musashi
How to read this
Bar is how often that brand is recommended in the same answer as Ghost, relative to the rest.
Ghost on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ghost.