AI Shelf Index · 2026 holiday shopping season
PVL AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#10
Supplements · CA
Shelf-share
1.9%
of CA answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
PVL
1.9%
The shoppers PVL wins
The same answers, sliced by the shopper the question implies — where PVL ranks best.
Where PVL wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.0%
Research
#5
3.4%
Comparison
#19
1.2%
Validation
#31
0.6%
Purchase
#11
1.8%
Where the engines differ
What AI says about PVL
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed budget
56% budget, 31% mid, 13% premium
“Canadian budget brands (like _Allmax_ or _PVL_ ) or generic options often beat American giants on price once conversion rates and shipping are factored in.”
Google AI Mode
“Since you're already tracking your whey isolate and looking at price-per-serving between Canadian brands (like Magnum, PVL, or Canadian Protein) versus big U.S.”
Google AI Mode
“_Canadian Brands (e.g., Allmax IsoFlex, PVL IsoGold, LeanFit):_ Frequently competitive on local shelves because they bypass certain direct importation markups.”
Google AI Mode
“Current Canadian listings show very inexpensive options from ALLMAX, PVL, Canadian Protein, etc.”
ChatGPT
Products AI names
The specific PVL items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PVL.
How to read this
Bar is how often that brand is recommended in the same answer as PVL, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PVL.