AI Shelf Index · 2026 holiday shopping season
Etude House AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#75
Skincare · CA
Shelf-share
0.1%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers Etude House wins
The same answers, sliced by the shopper the question implies — where Etude House ranks best.
Where Etude House wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#33
0.4%
Comparison
#49
0.3%
Validation
#75
0.0%
Purchase
#82
0.0%
Where the engines differ
What AI says about Etude House
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“(~$18–$22 CAD) | | 2 | Simple Moisturizer | Etude House SoonJung 2x Barrier Intensive Cream | Minimalist, fragrance-free, packed with panthenol and madecassoside to keep skin calm.”
Google AI Mode
“Look at _Etude House SoonJung 2x Barrier Intensive Cream_ or _Dr.”
Google AI Mode
“Etude House SoonJung 2x Barrier Intensive Cream** : A staple from Korean skincare recommendations on Reddit due to its minimalist, panthenol-heavy, fragrance-free ingredient list.”
Google AI Mode
Products AI names
The specific Etude House items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Etude House.
How to read this
Bar is how often that brand is recommended in the same answer as Etude House, relative to the rest.
Slingso Managed Outcomes
How would Etude House grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Etude House.