AI Shelf Index · 2026 holiday shopping season

Anua AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#24

Skincare · CA

#21 #24

Shelf-share

0.7%

of CA answers

0.7% 0.7%

Sentiment

68%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%
⋯
24 Anua
0.7%

The shoppers Anua wins

The same answers, sliced by the shopper the question implies — where Anua ranks best.

Where Anua wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#52

0.1%

Research

—

not surfaced

Comparison

#22

1.0%

Validation

#54

0.1%

Purchase

#8

2.7%

Where the engines differ

ChatGPT
0.9%
Google AI Mode
0.7%

What AI says about Anua

Observed from the answers themselves — not a score.

Sentiment

68% positive · no negative mentions

Price framing

framed mid

33% budget, 67% mid

“Anua The Vibe:** Botanical, soothing, and targeted heavily at texture and oil-clogged pores.”

Google AI Mode

“Beauty of Joseon, Anua, SKIN1004, etc.”

ChatGPT

“Canadian K-beauty stores currently carry brands including COSRX, Beauty of Joseon, Anua, SKIN1004, Purito, Round Lab and others, with CAD pricing and Canadian shipping.”

ChatGPT

“ANUA — useful, but don't buy the entire viral Heartleaf universe ANUA has become extremely easy to find in Canada, with Canadian retailers carrying dozens of products.”

ChatGPT

Products AI names

The specific Anua items the engines put in front of CA shoppers.

  • Heartleaf Toner 0.2%
  • Heartleaf Quercetinol Pore Deep Cleansing Foam 0.1%
  • Heartleaf Silky Moisture Sun Cream 0.1%
  • Heartleaf Pore Control Cleansing Oil 0.0%
  • KDH Azelaic Acid 10 Hyaluron Redness Soothing Serum 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Anua.

How to read this

Bar is how often that brand is recommended in the same answer as Anua, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Anua.