AI Shelf Index · 2026 holiday shopping season
Herbs of Gold AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#20
Supplements · AU
Shelf-share
0.8%
of AU answers
Sentiment
57%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Herbs of Gold
0.8%
The shoppers Herbs of Gold wins
The same answers, sliced by the shopper the question implies — where Herbs of Gold ranks best.
Where Herbs of Gold wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
1.1%
Research
#20
0.8%
Comparison
#29
0.6%
Validation
#29
0.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Herbs of Gold
Observed from the answers themselves — not a score.
Sentiment
57% positive · no negative mentions
Price framing
framed premium
14% budget, 43% mid, 43% premium
“Nature’s Way / Herbs of Gold:** Frequently cited budget-to-midtier options for family multivitamins and herbal supplements.”
Google AI Mode
“Vitamin D: [Herbs of Gold Vitamin D3 1000](), [Nature's Way Vitamin D3 1000IU 300 Capsules]() and [Wagner Vitamin D3 1000IU]() are examples of simple D3 products.”
ChatGPT
“PEA (Palmitoylethanolamide):** Emerging as a heavily favored over-the-counter option in Aussie pharmacies ( _Herbs of Gold Pain Relief PEA Forte_ or _Metagenics_ ) for nerve and joint discomfort.”
Google AI Mode
“(Therapeutic Goods Administration (TGA)) - Best if you want a more comprehensive formula: Herbs of Gold Men's Multi / BioCeuticals Multi Essentials.”
ChatGPT
Products AI names
The specific Herbs of Gold items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Herbs of Gold.
How to read this
Bar is how often that brand is recommended in the same answer as Herbs of Gold, relative to the rest.
Slingso Managed Outcomes
How would Herbs of Gold grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Herbs of Gold.