AI Shelf Index · 2026 holiday shopping season
BioCeuticals AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#14
Supplements · AU
Shelf-share
1.2%
of AU answers
Sentiment
81%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
BioCeuticals
1.2%
The shoppers BioCeuticals wins
The same answers, sliced by the shopper the question implies — where BioCeuticals ranks best.
Where BioCeuticals wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
1.5%
Research
#35
0.3%
Comparison
#22
1.2%
Validation
#8
2.1%
Purchase
#63
0.1%
Where the engines differ
What AI says about BioCeuticals
Observed from the answers themselves — not a score.
Sentiment
81% positive · no negative mentions
Price framing
framed premium
6% budget, 12% mid, 82% premium
“(Reddit) - BioCeuticals — comes up for products such as vitamin D; it’s part of the Blackmores group.”
ChatGPT
“Australian Brands to watch for half-price sales:** _Swisse Ultiboost_ (frequent 1 / 2price sales), _Blackmores_ , or _BioCeuticals_ .”
Google AI Mode
“WellFemme Australian Buying Tip: Top brands like _Swisse Ultiboost Magnesium_ , _Blackmores Super Magnesium_ , or _BioCeuticals_ go on 50% off rotation** at Chemist Warehouse and Priceline every few weeks.”
Google AI Mode
“Ethical Nutrients & BioCeuticals (The Practitioner-Grade/Pharmacy Tier):** Often suggested by users who prefer skipping supermarket brands for higher-grade formulations.”
Google AI Mode
Products AI names
The specific BioCeuticals items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as BioCeuticals.
How to read this
Bar is how often that brand is recommended in the same answer as BioCeuticals, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BioCeuticals.