AI Shelf Index · 2026 holiday shopping season
Dymatize AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#19
Supplements · US
Shelf-share
0.6%
of US answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Dymatize
0.6%
The shoppers Dymatize wins
The same answers, sliced by the shopper the question implies — where Dymatize ranks best.
Where Dymatize wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
0.7%
Research
#24
0.2%
Comparison
#44
0.0%
Validation
—
not surfaced
Purchase
#7
2.9%
Where the engines differ
What AI says about Dymatize
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed mid
14% budget, 71% mid, 14% premium
“Sponsored Here are some deals on popular whey protein powders like Optimum Nutrition and Dymatize.”
Google AI Mode
“Current deal trackers show protein powder discounts across Amazon and other retailers, including examples like Dymatize ISO100 Subscribe & Save pricing and other whey deals.”
ChatGPT
“Dymatize ISO100 Hydrolyzed Hydrolyzed whey isolate · 25 g protein per serving - Reference price: about $1.85 per serving at a listed $54.99 price.”
ChatGPT
Products AI names
The specific Dymatize items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dymatize.
How to read this
Bar is how often that brand is recommended in the same answer as Dymatize, relative to the rest.
Dymatize on other shelves
Slingso Managed Outcomes
How would Dymatize grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dymatize.