AI Shelf Index · 2026 holiday shopping season
Vital Proteins AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#27
Supplements · US
Shelf-share
0.5%
of US answers
Sentiment
60%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Vital Proteins
0.5%
The shoppers Vital Proteins wins
The same answers, sliced by the shopper the question implies — where Vital Proteins ranks best.
Where Vital Proteins wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#14
1.2%
Validation
#36
0.1%
Purchase
#21
1.1%
Where the engines differ
What AI says about Vital Proteins
Observed from the answers themselves — not a score.
Sentiment
60% positive · 13% negative
Price framing
framed mid
9% budget, 91% mid
“(The Independent) - Collagen: Vital Proteins products are currently around $21–$43 depending on retailer/size.”
ChatGPT
“_Vital Proteins Collagen Peptides_ The Vibe: The household staple.”
Google AI Mode
“Vital Proteins _Momentous Collagen Peptides_ The Vibe: The elite clinical/athlete choice.”
Google AI Mode
“Are they worth subscribing to? _Only for joints/skin, not muscle._ If you want joint support and postpartum tissue resilience, subscribe to a heavy-metal-tested brand like Momentous Collagen or Vital Proteins .”
Google AI Mode
Products AI names
The specific Vital Proteins items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vital Proteins.
How to read this
Bar is how often that brand is recommended in the same answer as Vital Proteins, relative to the rest.
Vital Proteins on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vital Proteins.