AI Shelf Index · 2026 holiday shopping season
Optimum Nutrition AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#1
Supplements · US
Shelf-share
8.3%
of US answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
The shoppers Optimum Nutrition wins
The same answers, sliced by the shopper the question implies — where Optimum Nutrition ranks best.
Where Optimum Nutrition wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
11.5%
Research
#11
1.5%
Comparison
#2
7.4%
Validation
#5
3.0%
Purchase
#1
15.3%
Where the engines differ
What AI says about Optimum Nutrition
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“Optimum Nutrition’s Micronized Creatine is currently $20.49 for 60 servings ($0.34/serving) and uses 5 g creatine monohydrate per serving.”
ChatGPT
“Third-party-tested picks Best budget creatine: Optimum Nutrition Micronized Creatine.”
ChatGPT
“Local Warehouse Clubs : Check local warehouse savings at stores like Costco or Sam's Club** for the lowest price-per-serving on massive sizes of Optimum Nutrition Gold Standard or Orgain.”
Google AI Mode
“Sponsored Here are some deals on popular whey protein powders like Optimum Nutrition and Dymatize.”
Google AI Mode
Products AI names
The specific Optimum Nutrition items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Optimum Nutrition.
How to read this
Bar is how often that brand is recommended in the same answer as Optimum Nutrition, relative to the rest.
Optimum Nutrition on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Optimum Nutrition.