AI Shelf Index · 2026 holiday shopping season
Now Foods AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#9
Supplements · US
Shelf-share
1.3%
of US answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Now Foods
1.3%
The shoppers Now Foods wins
The same answers, sliced by the shopper the question implies — where Now Foods ranks best.
Where Now Foods wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
1.1%
Research
#19
0.5%
Comparison
#11
1.7%
Validation
#14
1.0%
Purchase
#16
1.6%
Where the engines differ
What AI says about Now Foods
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
88% budget, 12% mid
“(NOW Foods) One important distinction "Third-party tested" can mean very different things.”
ChatGPT
“The Hack: Drink a cheap cup of black coffee or take a generic caffeine pill (like Nature Made or NOW Foods** , which are budget-friendly and USP/third-party verified) 20 minutes before your lift.”
Google AI Mode
Products AI names
The specific Now Foods items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Now Foods.
How to read this
Bar is how often that brand is recommended in the same answer as Now Foods, relative to the rest.
Now Foods on other shelves
Slingso Managed Outcomes
How would Now Foods grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Now Foods.