AI Shelf Index · 2026 holiday shopping season
Momentous AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#8
Supplements · US
Shelf-share
1.8%
of US answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Momentous
1.8%
The shoppers Momentous wins
The same answers, sliced by the shopper the question implies — where Momentous ranks best.
Where Momentous wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
0.3%
Research
#2
3.3%
Comparison
#12
1.3%
Validation
#16
0.9%
Purchase
#8
2.7%
Where the engines differ
What AI says about Momentous
Observed from the answers themselves — not a score.
Sentiment
71% positive · no negative mentions
Price framing
framed premium
100% premium
“Momentous Creatine Monohydrate — 5 g, NSF Certified for Sport I wouldn't claim one of those three is physiologically “better” than the others.”
ChatGPT
“Vital Proteins _Momentous Collagen Peptides_ The Vibe: The elite clinical/athlete choice.”
Google AI Mode
“Are they worth subscribing to? _Only for joints/skin, not muscle._ If you want joint support and postpartum tissue resilience, subscribe to a heavy-metal-tested brand like Momentous Collagen or Vital Proteins .”
Google AI Mode
“Forbes +1 Momentous Creatine** : Highly regarded and frequently recommended by researchers specializing in female exercise physiology (like Dr.”
Google AI Mode
Products AI names
The specific Momentous items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Momentous.
How to read this
Bar is how often that brand is recommended in the same answer as Momentous, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Momentous.