Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

Orgain AI shopping shelf share

💊 Supplements · 🇺🇸 US · updated 12 Oct 2026

Standing

#33

Supplements · US

#40 #33

Shelf-share

0.4%

of US answers

0.3% 0.4%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Optimum Nutrition
8.3%
2 Thorne
6.4%
3 Nutricost
4.8%
4 Ritual
3.0%
5 Nature Made
2.8%
6 Transparent Labs
2.7%
⋯
33 Orgain
0.4%

The shoppers Orgain wins

The same answers, sliced by the shopper the question implies — where Orgain ranks best.

The Wellness Optimizer
#14
The New Shopper
#19

Where Orgain wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#12

1.2%

Purchase

#10

2.2%

Where the engines differ

ChatGPT
0.3%
Google AI Mode
1.1%

What AI says about Orgain

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed budget

57% budget, 43% mid

“Local Warehouse Clubs : Check local warehouse savings at stores like Costco or Sam's Club** for the lowest price-per-serving on massive sizes of Optimum Nutrition Gold Standard or Orgain.”

Google AI Mode

“(Pure Choice Farms) - Orgain Organic Vegan Protein — about $36.99 for the unflavored 21-g-per-serving version in current shopping results.”

ChatGPT

“(Healthline) - Best budget/accessible: Orgain Organic Protein — roughly 21 g protein per serving and widely available.”

ChatGPT

“Orgain Organic Plant Protein + Superfoods:** A great plant-based alternative if whey isn't your preference, offering 21g of clean protein alongside organic superfoods.”

Google AI Mode

Products AI names

The specific Orgain items the engines put in front of US shoppers.

  • Organic Protein 0.2%
  • Organic Protein & Greens Powder (Chocolate, 1.94lb) 0.2%
  • Organic Protein + Superfoods Powder 0.1%
  • Organic Plant Based Protein Powder 0.1%
  • Protein + 50 Superfoods (18 oz) 0.1%
  • Organic Plant Protein + Superfoods 0.0%
  • Organic Vegan Protein 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Orgain.

Optimum Nutrition

Transparent Labs

Promix

Momentous

Dymatize

Vital Proteins

Truvani

Ka'Chava

How to read this

Bar is how often that brand is recommended in the same answer as Orgain, relative to the rest.

Orgain on other shelves

🇨🇦 CA Supplements · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Orgain.