AI Shelf Index · 2026 holiday shopping season
Myprotein AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#10
Supplements · US
Shelf-share
1.3%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Myprotein
1.3%
The shoppers Myprotein wins
The same answers, sliced by the shopper the question implies — where Myprotein ranks best.
Where Myprotein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#30
0.3%
Research
#5
1.8%
Comparison
—
not surfaced
Validation
#28
0.2%
Purchase
#6
4.0%
Where the engines differ
What AI says about Myprotein
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
93% budget, 7% mid
“(The Independent) - Collagen: Vital Proteins products are currently around $21–$43 depending on retailer/size.”
ChatGPT
“Myprotein Impact Whey Isolate or Concentrate** : Famously friendly to tight budgets, especially if you catch their constant sales.”
Google AI Mode
“Have a look at options on the Myprotein Store .”
Google AI Mode
“Myprotein Impact Whey:** Often runs massive sales (especially around holidays), bringing the price per serving way down while maintaining solid quality.”
Google AI Mode
Products AI names
The specific Myprotein items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Myprotein.
How to read this
Bar is how often that brand is recommended in the same answer as Myprotein, relative to the rest.
Myprotein on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Myprotein.