AI Shelf Index · 2026 holiday shopping season
Byoma AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#52
Skincare · AU
Shelf-share
0.2%
of AU answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Byoma
0.2%
The shoppers Byoma wins
The same answers, sliced by the shopper the question implies — where Byoma ranks best.
Where Byoma wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.8%
Research
#15
1.0%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#30
0.7%
Where the engines differ
What AI says about Byoma
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“Byoma : Highly praised by skin experts for being fragrance-free, budget-friendly, and hyper-focused on barrier health using a tri-ceramide complex.”
Google AI Mode
“Byoma (Available at Mecca) The Vibe:** Bright, colourful bottles that tweens love, but deeply focused on barrier-repair and gentle ceramides.”
Google AI Mode
“A simple jelly cleanser and lightweight gel-moisturiser from Byoma are safe, affordable, and feel very "grown-up" for an 11-year-old without compromising skin health.”
Google AI Mode
“Byoma * Why it works: Highly popular with tweens, but actually formulated by experts with a barrier-first, fragrance-free approach .”
Google AI Mode
Products AI names
The specific Byoma items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Byoma.
How to read this
Bar is how often that brand is recommended in the same answer as Byoma, relative to the rest.
Byoma on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Byoma.