AI Shelf Index · 2026 holiday shopping season
Cat's Best AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#47
Pet Supplies · UK
Shelf-share
0.3%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Cat's Best wins
The same answers, sliced by the shopper the question implies — where Cat's Best ranks best.
Where Cat's Best wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#51
0.2%
Research
#60
0.1%
Comparison
#51
0.3%
Validation
#63
0.1%
Purchase
#21
1.3%
Where the engines differ
What AI says about Cat's Best
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
67% budget, 33% premium
“Cat's Best Original: worth considering if you want a plant-based litter.”
ChatGPT
“The Small-Flat Smell Control: Switch to a wood-based or tofu/soy-based litter** (e.g., Cat's Best or Okocat) rather than cheap clay.”
Google AI Mode
“[Cat's Best Original Cat Litter]() £19.89 **3.”
ChatGPT
“Cat's Best Original — best lightweight/natural alternative** Worth considering if carrying heavy clay litter up/down stairs or storing big bags in a small flat is annoying.”
ChatGPT
Products AI names
The specific Cat's Best items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cat's Best.
How to read this
Bar is how often that brand is recommended in the same answer as Cat's Best, relative to the rest.
Slingso Managed Outcomes
How would Cat's Best grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cat's Best.