AI Shelf Index · 2026 holiday shopping season
Burt's Bees AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#41
Skincare · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Burt's Bees
0.2%
The shoppers Burt's Bees wins
The same answers, sliced by the shopper the question implies — where Burt's Bees ranks best.
Where Burt's Bees wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.1%
Research
#23
0.2%
Comparison
#41
0.2%
Validation
#23
0.4%
Purchase
#20
1.1%
Where the engines differ
What AI says about Burt's Bees
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“The Gift Angle:** Fun, gentle lip balms (like Burt's Bees or plain Aquaphor) or a cute, colourful washbag with a mild cleanser and a basic moisturiser make great, safe "grown-up feel" gifts without any harmful ingredi...”
Google AI Mode
“| Ultra-gentle hydration kits or fun, safe novelty balms (e.g., No7 mild cleansing/hydration trios or simple Burt's Bees lip sets).”
Google AI Mode
“_Idea:_ A cute branded headband, a gentle hydrating face mist or basic fragrance-free moisturizer, and a fun lip balm (like a Laneige Lip Glowy Balm or Burt's Bees).”
Google AI Mode
“Christmas Gift Idea: A cute, simple canvas washbag with a gentle cleanser and a fun lip balm (like Burt's Bees ) to satisfy the urge for "beauty products" safely.”
Google AI Mode
Products AI names
The specific Burt's Bees items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Burt's Bees.
How to read this
Bar is how often that brand is recommended in the same answer as Burt's Bees, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Burt's Bees.