AI Shelf Index · 2026 holiday shopping season
Barebells AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#68
Supplements · AU
Shelf-share
0.1%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Barebells
0.1%
The shoppers Barebells wins
The same answers, sliced by the shopper the question implies — where Barebells ranks best.
Where Barebells wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#30
0.5%
Where the engines differ
What AI says about Barebells
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed budget
50% budget, 50% premium
“🥉 Best if taste matters: Barebells Barebells gets a lot of love for tasting more like an actual chocolate bar than a "protein bar." Broader Reddit analysis also puts it near the top for taste.”
ChatGPT
“Barebells Protein Bar The Vibe: Globally famous, candy-bar-like taste.”
Google AI Mode
“Grenade/Barebells → treat after a hard session 4.”
ChatGPT
Products AI names
The specific Barebells items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Barebells.
How to read this
Bar is how often that brand is recommended in the same answer as Barebells, relative to the rest.
Slingso Managed Outcomes
How would Barebells grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Barebells.