Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Muscle Nation AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#24

Supplements · AU

#12 #24

Shelf-share

0.7%

of AU answers

1.5% 0.7%

Sentiment

70%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

Bulk Nutrients

17.7%

Swisse

9.2%

Blackmores

7.6%

Nutra Organics

5.6%

Musashi

3.3%

True Protein

2.7%

⋯

Muscle Nation

0.7%

The shoppers Muscle Nation wins

The same answers, sliced by the shopper the question implies — where Muscle Nation ranks best.

The Gym Starter

#12

The Healthy Ager

#19

The New Shopper

#20

The Beauty-From-Within Buyer

#52

Where Muscle Nation wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#52

0.2%

Research

#18

0.8%

Comparison

#42

0.3%

Validation

#41

0.3%

Purchase

#10

2.1%

Where the engines differ

ChatGPT

0.9%

Google AI Mode

0.6%

What AI says about Muscle Nation

Observed from the answers themselves — not a score.

Sentiment

70% positive · no negative mentions

Price framing

framed mid

40% budget, 50% mid, 10% premium

“Muscle Nation Best for:** Dessert-style flavours, protein custards, and innovative lifestyle supplements.”
Google AI Mode

“Bulk Nutrients Muscle Nation Whey Isolate or Casein Custard:** Frequently found half-price in supermarkets or major supplement stores.”
Google AI Mode

“Muscle Nation Casein Custard Why it fits:** A slow-digesting dairy protein made in Australia.”
Google AI Mode

“Bulk Nutrients, True Protein, Amino Z, INC, ATP, Gen-Tec, Muscle Nation, etc.) and tell you which WPC/WPI is actually cheapest per 25 g of protein when on sale.**”
ChatGPT

Products AI names

The specific Muscle Nation items the engines put in front of AU shoppers.

Whey Protein Isolate 0.2%
Creatine Monohydrate 0.1%
Custard Bar 0.1%
Daily Greens 0.1%
Protein Custard 0.1%
Protein-water 0.1%
Casein Custard 0.0%
Custard Protein Bar 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Muscle Nation.

How to read this

Bar is how often that brand is recommended in the same answer as Muscle Nation, relative to the rest.

Slingso Managed Outcomes

How would Muscle Nation grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Muscle Nation.