AI Shelf Index · 2026 holiday shopping season
Bosch AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#26
Kitchen · UK
Shelf-share
0.5%
of UK answers
Sentiment
82%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Bosch
0.5%
The shoppers Bosch wins
The same answers, sliced by the shopper the question implies — where Bosch ranks best.
Where Bosch wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#26
0.4%
Comparison
#19
1.0%
Validation
#17
1.1%
Purchase
#8
2.9%
Where the engines differ
What AI says about Bosch
Observed from the answers themselves — not a score.
Sentiment
82% positive · no negative mentions
Price framing
framed mid
38% budget, 50% mid, 13% premium
“Bosch Series 4 MAF462B0GB XL Air Fryer — around £69.99** + Large single drawer + Strong budget option from a well-known brand + Listed with a Black Friday saving at John Lewis.”
ChatGPT
“Budget option: Gourmia 7.6L — £49.99 There's also a current Ninja Foodi FlexDrawer 10.4L at £184.99 at John Lewis, down from £259, while the Bosch Series 6 XXL is £89.99.”
ChatGPT
“Bosch Series 6 — a good choice if simplicity and ease of use matter; BBC Good Food names it its easiest-to-use model.”
ChatGPT
“(Good Food) 🥉 Best practical choice Bosch Sky Kettle Less romantic, but very good if you want precise temperatures and everyday reliability.”
ChatGPT
Products AI names
The specific Bosch items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bosch.
How to read this
Bar is how often that brand is recommended in the same answer as Bosch, relative to the rest.
Bosch on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bosch.