AI Shelf Index · 2026 holiday shopping season
Tefal AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#14
Kitchen · UK
Shelf-share
1.4%
of UK answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Tefal
1.4%
The shoppers Tefal wins
The same answers, sliced by the shopper the question implies — where Tefal ranks best.
Where Tefal wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.7%
Research
#21
0.9%
Comparison
#17
1.1%
Validation
#16
1.3%
Purchase
#14
2.0%
Where the engines differ
What AI says about Tefal
Observed from the answers themselves — not a score.
Sentiment
84% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“The current UK budget recommendations include the Ninja 4.7L PRO at £99.99, Tefal 5L at £59.99 and Russell Hobbs 4.3L at £59.99.”
ChatGPT
“Tefal Easy Fry Mega 7**.5L Air Fryer — around £69.99 + Large capacity for families + Good middle ground between budget and premium.”
ChatGPT
“Tefal Easy Fry Dual XXL EY9478G0 Air Fryer — around £139.99** + 11L dual-zone capacity + Listed with a £70 saving in Black Friday deals.”
ChatGPT
“Tefal Avanti Classic kettle This is the interesting value-for-longevity challenger.”
ChatGPT
Products AI names
The specific Tefal items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tefal.
How to read this
Bar is how often that brand is recommended in the same answer as Tefal, relative to the rest.
Tefal on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tefal.