AI Shelf Index · 2026 holiday shopping season
Bluey AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#22
Toys · CA
Shelf-share
0.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Bluey
0.6%
The shoppers Bluey wins
The same answers, sliced by the shopper the question implies — where Bluey ranks best.
Where Bluey wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.5%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#62
0.3%
Where the engines differ
What AI says about Bluey
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
80% mid, 20% premium
“(The Toy Book) - Bluey — playsets such as the Light & Surprise Heeler House.”
ChatGPT
“Bluey Mega Playhouse / Figure Packs** — Ubiquitous preschool favorite bringing the beloved TV family to life for ages 3–5.”
Google AI Mode
“Bluey Heeler Family Home Playset** : Continues to be a top preschool favorite for imaginative roleplay.”
Google AI Mode
“(Good Housekeeping) - Bluey — the Light & Surprise Heeler House is appearing on multiple 2026 hot-toy lists.”
ChatGPT
Products AI names
The specific Bluey items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bluey.
How to read this
Bar is how often that brand is recommended in the same answer as Bluey, relative to the rest.
Bluey on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bluey.