AI Shelf Index · 2026 holiday shopping season
Pokémon AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#69
Toys · CA
Shelf-share
0.2%
of CA answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Pokémon
0.2%
The shoppers Pokémon wins
The same answers, sliced by the shopper the question implies — where Pokémon ranks best.
Where Pokémon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
2.6%
Research
#44
0.2%
Comparison
#93
0.0%
Validation
—
not surfaced
Purchase
#60
0.3%
Where the engines differ
What AI says about Pokémon
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“🎄🎁 Current 2026 trend reports are pointing toward collectibles, Pokémon, sensory/squishy toys, LEGO, character toys, STEM/building sets, and nostalgia.”
ChatGPT
“(ABC News) 🎄 Hot Christmas 2026 toys - Pokémon — especially the 30th Anniversary collectibles and trading-card products.”
ChatGPT
“[LEGO Minecraft The Creeper]() $36.97 If you know the child likes Minecraft, Pokémon, animals, cars, Disney, Star Wars or superheroes, choose the theme rather than trying to guess what “educational” toy they'll like.”
ChatGPT
“Pokémon Pokémon is particularly safe for this age group right now. 2026 is Pokémon's 30th anniversary, and Pokémon cards and collectibles are among the year's strong Canadian trends.”
ChatGPT
Products AI names
The specific Pokémon items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pokémon.
How to read this
Bar is how often that brand is recommended in the same answer as Pokémon, relative to the rest.
Pokémon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pokémon.