AI Shelf Index · 2026 holiday shopping season
Bluey AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#14
Toys · US
Shelf-share
1.0%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Bluey
1.0%
The shoppers Bluey wins
The same answers, sliced by the shopper the question implies — where Bluey ranks best.
Where Bluey wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
3.1%
Research
#53
0.2%
Comparison
#17
0.9%
Validation
—
not surfaced
Purchase
#8
2.1%
Where the engines differ
What AI says about Bluey
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed budget
45% budget, 36% mid, 18% premium
“* :_ Bluey's Light & Surprise Heeler House _($149.99): Bluey remains an absolute juggernaut.”
Google AI Mode
“_Risk of duplicate:_ Medium-high if they are die-hard Bluey fans, though this specific large house is a major splash gift.”
Google AI Mode
“| | The \"Cool\" Factor | Bright colors, lights, physical motion, recognizable friends (Bluey) .”
Google AI Mode
“Current 2026 lists point strongly toward Pokémon, LEGO, Bluey, KPop Demon Hunters, squishies/collectibles, creative building, screen-free audio, and STEM/problem-solving toys.”
ChatGPT
Products AI names
The specific Bluey items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bluey.
How to read this
Bar is how often that brand is recommended in the same answer as Bluey, relative to the rest.
Bluey on other shelves
Slingso Managed Outcomes
How would Bluey grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bluey.