AI Shelf Index · 2026 holiday shopping season
Tonies AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#5
Toys · CA
Shelf-share
2.5%
of CA answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
The shoppers Tonies wins
The same answers, sliced by the shopper the question implies — where Tonies ranks best.
Where Tonies wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
2.4%
Research
—
not surfaced
Comparison
#5
6.2%
Validation
#6
3.8%
Purchase
#14
1.5%
Where the engines differ
What AI says about Tonies
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed premium
40% mid, 60% premium
“Screen-Free Audio Players (Tonies / Yoto) Why it gets real play: Absolute gold standard for independent toddler quiet time, car rides, and bedtime winding down.”
Google AI Mode
“What to look for: Tonies Starter Sets or the Yoto Player / Yoto Mini .”
Google AI Mode
“It is squishy, intuitively operated by slapping or pinching the ears, and the little painted characters (Tonies) double as standalone imaginative toys.”
Google AI Mode
“Why it shines:** It's a rugged, squishy, "speaker cube" controlled entirely by placing magnetic character figures (Tonies) on top.”
Google AI Mode
Products AI names
The specific Tonies items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tonies.
How to read this
Bar is how often that brand is recommended in the same answer as Tonies, relative to the rest.
Tonies on other shelves
Slingso Managed Outcomes
How would Tonies grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tonies.