AI Shelf Index · 2026 holiday shopping season
Bluey AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#10
Toys · UK
Shelf-share
1.3%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Bluey
1.3%
The shoppers Bluey wins
The same answers, sliced by the shopper the question implies — where Bluey ranks best.
Where Bluey wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#53
0.3%
Research
#13
2.2%
Comparison
#13
1.3%
Validation
#13
2.0%
Purchase
#11
1.5%
Where the engines differ
What AI says about Bluey
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
25% budget, 75% mid
“Paddington, Bluey and Toy Story are particularly easy wins.”
ChatGPT
“Bluey imaginative-play sets.”
ChatGPT
“Best bets Bluey Still a very safe choice if they like Bluey.”
ChatGPT
“The Entertainer's current Christmas bestseller list includes Bluey playsets and Tonies, while 2026 trend coverage continues to identify Bluey as a major character brand.”
ChatGPT
Products AI names
The specific Bluey items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bluey.
How to read this
Bar is how often that brand is recommended in the same answer as Bluey, relative to the rest.
Bluey on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bluey.