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AI Shelf Index · 2026 holiday shopping season

Bluey AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#8

Toys · AU

#12 #8

Shelf-share

2.7%

of AU answers

1.3% 2.7%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
8 Bluey
2.7%

The shoppers Bluey wins

The same answers, sliced by the shopper the question implies — where Bluey ranks best.

The Backyard Grandparent
#4
The New Shopper
#5
The Backyard Montessori Parent
#7

Where Bluey wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#12

2.0%

Research

—

not surfaced

Comparison

#9

2.3%

Validation

#9

2.3%

Purchase

#2

7.7%

Where the engines differ

ChatGPT
2.4%
Google AI Mode
3.3%

What AI says about Bluey

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

71% budget, 29% mid

“It features a lazy river, cascading pools, a tipping bucket, and spinning gears, plus floating Bluey character figures.”

Google AI Mode

“Top Toddler Water Tables (Backyard & Patio MVPs) | | | | | | | Best For Age Group 1 − 6years (Sweet spot: 2 − 4Bluey fans) | Best For Age Group 1 .”

Google AI Mode

“Bluey Mega Playhouse / Transforming Vehicle Playsets** : Continues to dominate for the toddler-to-preschool crowd ($3–$6).”

Google AI Mode

“Target Australia Major Australian Toy Retailers and Expectations * Big W: Frequently runs massive pre-Christmas toy sales and deep discounts across major brands like LEGO, Barbie, and Bluey leading into Black Friday w...”

Google AI Mode

Products AI names

The specific Bluey items the engines put in front of AU shoppers.

  • Bluey playset 0.3%
  • Bluey playsets and figures 0.3%
  • puzzles 0.3%
  • playset 0.2%
  • Wooden Cricket Set 0.2%
  • Bluey Water Table with Lazy River and Cascading Pools 0.2%
  • Bluey plush toys 0.2%
  • BIG W Bluey Advent Calendar 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Bluey.

LEGO

Hot Wheels

Pokémon

Magna-Tiles

Barbie

Bitzee

Vuly

Connetix Tiles

How to read this

Bar is how often that brand is recommended in the same answer as Bluey, relative to the rest.

Bluey on other shelves

🇺🇸 US Toys · #14 🇬🇧 UK Toys · #10 🇨🇦 CA Toys · #22 All markets →

Slingso Managed Outcomes

How would Bluey grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bluey.