AI Shelf Index · 2026 holiday shopping season
Vida Glow AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Supplements · AU
Shelf-share
1.6%
of AU answers
Sentiment
76%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Vida Glow
1.6%
The shoppers Vida Glow wins
The same answers, sliced by the shopper the question implies — where Vida Glow ranks best.
Where Vida Glow wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
1.5%
Research
#8
1.4%
Comparison
#45
0.2%
Validation
#13
1.6%
Purchase
#18
1.2%
Where the engines differ
What AI says about Vida Glow
Observed from the answers themselves — not a score.
Sentiment
76% positive · 5% negative
Price framing
framed premium
29% mid, 71% premium
“Vida Glow Natural Marine Collagen — the marine alternative [The Collagen Co.”
ChatGPT
“Unflavoured Premium Collagen Peptides]() $49.00 For actual Vida Glow, the current product is 3 g hydrolysed marine collagen per sachet, with essentially just marine collagen.”
ChatGPT
“(Vida Glow Australia & New Zealand) The major difference versus the bovine products is dose: 3 g rather than 10 g.”
ChatGPT
“| Vida Glow (Natural Marine Collagen) or Swisse Collagen Renew | High utility for skin. Reddit notes marine collagen mixes well, but remember it doesn't count toward your daily muscle-protein targets.”
Google AI Mode
Products AI names
The specific Vida Glow items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vida Glow.
How to read this
Bar is how often that brand is recommended in the same answer as Vida Glow, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vida Glow.